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The first official awards began to arrive. In 1961,
Romeo received the title"Cavaliere del Lavoro" for contributions to the business world. The time had come to
transfer production to the new factory at Anzola Emilia, where it still continues today. The site covers 180,000 square meters,
of which 116,000 are zoned as an industrial area and 30,000 are undeveloped. The historic plant at Borgo Panigale was gradually
converted into offices and training center. With the advent
of television and the extended advertising program Carosello, the Fabbri brand became a household name for
millions of Italians. The famous character "Salamone", the portly pirate, is still a landmark in Italian TV advertising.
Not to mention the series "Un pittore alla settimana" (Painter of the week) starring great artists (then unknown)
of the calibre of Guttuso, Capogrossi, and Gentilini, or the advertisements featuring Buscaglione, Pisu and Adolfo Celi.
The company was now led entirely by the third generation, brothers, Giorgio and Fabio, as well as cousin Stefano. The Fabbri
name began to spread throughout Europe.
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